Competitor analysis blog: practical guides to monitoring competitors
Practical guides for teams that watch competitors for a living: how to read a pricing page, which metrics to benchmark, how to build a SWOT on evidence and how to write a battlecard that sales keeps opening. Every guide is written to be used, not just read.
How to replace the annual competitor deck with a short weekly routine that keeps your competitor analysis accurate, and what to review each week, month and quarter.
Read the guideHow to read a competitor's pricing page line by line, which price and packaging changes matter and how to respond to them.
Read the guideHow to analyze competitor website traffic with public signals and third party estimates, and where those numbers stop being reliable.
Read the guideWhich competitor benchmarking metrics are worth comparing, how often each one changes and how to keep the benchmark table current without a manual routine.
Read the guideHow to build a SWOT competitive analysis on dated, observed competitor changes instead of workshop opinions, and how to keep each quadrant up to date.
Read the guideWhat belongs on a competitor battlecard, what to leave off and how to keep pricing and recent changes current so sellers trust it in live calls.
Read the guide
Topics we cover
The guides follow the signals Competitors watches every day. Read more about each one on the matching page.
- Competitor price monitoring: price changes, new plans and packaging moves
- Website change monitoring: new pages, rewritten headlines and messaging shifts
- Competitor ad tracking: search and social ads from public ad libraries
- Competitor review monitoring: new reviews and rating changes
- Competitor battlecard software: keeping sales ready for every competitive deal
Start monitoring your competitors
Put these guides into practice: add your first competitor by domain and get your first digest next Monday.