Competitor monitoring software pricing
Pay for the competitors you watch, not for the people who read the digest. Every plan is a monthly or yearly subscription that you can change or cancel at any time.
Starter
For founders and small teams who want one Monday email instead of ten tabs.
$99 per month
$49.50 per month, billed yearly ($594)
- 5 tracked competitors
- Up to 10 pages per competitor, checked daily
- Price and plan tracking
- Website change tracking
- Weekly digest and email alerts
- 12 months of change history
- 1 seat
Growth
Most popularFor marketing teams that track pricing, messaging, ads and reviews together.
$249 per month
$124.50 per month, billed yearly ($1,494)
- 15 tracked competitors
- Up to 25 pages per competitor, checked every 6 hours
- Everything in Starter
- Ad tracking and review monitoring
- Slack alerts and custom alert rules per change type
- 50 tracked keywords for ranking comparison
- 5 seats and shareable digest links
- 24 months of change history
Scale
For product marketing teams and agencies that watch a whole market.
$599 per month
$299.50 per month, billed yearly ($3,594)
- 40 tracked competitors
- Up to 60 pages per competitor, checked hourly
- Everything in Growth
- 250 tracked keywords
- Competitor cards that update from tracked changes
- CSV export, API access and webhooks
- 15 seats and client workspaces for agencies
- Unlimited change history
Enterprise
For large companies with procurement, security and scale requirements.
Custom pricing
- 100+ competitors and custom check frequency
- SSO (SAML), roles and permissions, audit log
- SLA and priority support
- Security review and DPA
- Invoicing and annual contracts
- Custom sources: app stores, marketplaces, regional sites
Scroll to compare plans
| Plan | Monthly price | Yearly price | What is included each month |
|---|---|---|---|
| Starter | $99 per month | $49.50 per month, billed $594 yearly | 5 tracked competitors, 10 pages each, checked daily |
| Growth | $249 per month | $124.50 per month, billed $1,494 yearly | 15 tracked competitors, 25 pages each, checked every 6 hours, ads, reviews, 50 keywords |
| Scale | $599 per month | $299.50 per month, billed $3,594 yearly | 40 tracked competitors, 60 pages each, checked hourly, 250 keywords, competitor cards, API |
| Enterprise | Talk to sales | Custom annual contract | 100+ competitors, custom frequency, SSO, audit log, SLA |
Compare every limit
Scroll to compare plans
| Limit | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Tracked competitors | 5 | 15 | 40 | 100+ |
| Pages per competitor | 10 | 25 | 60 | Custom |
| Check frequency | Daily | Every 6 hours | Hourly | Custom |
| Prices and plans | Yes | Yes | Yes | Yes |
| Website changes | Yes | Yes | Yes | Yes |
| Ad tracking | No | Yes | Yes | Yes |
| Review monitoring | No | Yes | Yes | Yes |
| Tracked keywords | None | 50 | 250 | Custom |
| Competitor cards | No | No | Yes | Yes |
| Weekly digest | Yes | Yes | Yes | Yes |
| Email alerts | Yes | Yes | Yes | Yes |
| Slack alerts and custom rules | No | Yes | Yes | Yes |
| Shareable digest links | No | Yes | Yes | Yes |
| CSV export, API and webhooks | No | No | Yes | Yes |
| Client workspaces | No | No | Yes | Yes |
| Seats | 1 | 5 | 15 | Unlimited |
| Change history | 12 months | 24 months | Unlimited | Unlimited |
| SSO, roles and audit log | No | No | No | Yes |
| SLA, DPA and invoicing | No | No | No | Yes |
How competitor tracking is priced
A tracked competitor is one company or brand, identified by its domain. Its pricing page, product pages, blog, changelog, ads, reviews and keywords all count as that one competitor, up to the page limit of your plan.
You can swap a competitor for another one at any time. The history of the one you removed stays in your account for the length of your plan's history.
Need more competitors than your plan allows? Move to the next plan from your account, and the new limits apply straight away. See how the product works on how it works or read the full list of features.
Estimate the analyst time you get back
Set how many competitors you watch, how many pages you check for each one and how long a check takes by hand. The estimate uses only the numbers you enter.
Hours of manual checking per week
6.4
Cost of manual checking per month
$1,664
Plan that covers this
Growth ($249 per month)
The estimate counts every page on every manual check. Competitors checks every page for you on your plan's schedule and reports only the changes.
Try it before you choose a plan
There is no free plan. The demo is the free part: snapshot a competitor's pricing page and compare two versions of a page to see exactly what Competitors records and reports.
Pricing questions
Is there a monthly and a yearly option?
Yes. Every plan is billed monthly or yearly. Yearly billing costs 50 percent less: $594 for Starter, $1,494 for Growth and $3,594 for Scale.
Can I change plans later?
Yes. Upgrade or downgrade from your account at any time. The new limits apply straight away and the price is adjusted for the rest of the billing period.
What happens when I cancel?
Your plan stays active until the end of the period you paid for and does not renew. You keep access to your digests and history until then.
Do you charge per seat?
No. Seats are included in each plan: 1 on Starter, 5 on Growth, 15 on Scale and unlimited on Enterprise. You pay for tracked competitors, not for readers.
Which payment methods do you accept?
Plans are paid by card. Enterprise customers can pay by invoice on an annual contract.
Do you offer a discount for agencies?
Scale includes client workspaces for agencies. For larger client portfolios, Enterprise is priced to the number of competitors you need. Talk to sales.
Start monitoring your competitors
Pick a plan, add your first competitor by domain and get your first digest next Monday.
No card required to try the demo. Your data stays yours. Cancel any time.