How much does Crayon cost per year?
Crayon sells annual contracts on a custom quote. Its pricing page asks you to request an estimate, and says the price is tailored to your competitive intelligence program. Every public number therefore comes from buyers, and the strongest source is Vendr, which negotiates software purchases on behalf of its customers.
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| Measure | Crayon, per year |
|---|---|
| Median contract | $30,000 |
| Low end of reported deals | $12,700 |
| High end of reported deals | $46,000 |
| Purchases in the sample | 93 |
| Average saving buyers negotiated | About 20 percent |
Figures from Vendr's Crayon page, checked October 2026. Treat them as market data, not a price list. A startup watching five rivals with a small team can land near the bottom of the range. A rollout across a large sales organization with integrations and services can go past the top.
What each Crayon package typically costs
Crayon does not name list prices for its packages, but buyer guides group deals into three bands. These are estimates, so use them to sanity check a quote rather than to predict one.
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| Band | Typical scope | Reported annual cost |
|---|---|---|
| Entry, often called Essentials | 5 to 10 competitors, a small team of users | About $15,000 to $25,000 |
| Mid-market | 10 to 25 competitors, wider rollout, analytics and integrations | Usually $25,000 to $50,000 |
| Enterprise | 25 or more competitors, custom integrations, dedicated support | Can pass $100,000 |
Sources: the band estimates on Vendr's Crayon page and independent comparisons such as Parano.ai's Klue vs Crayon review, which put entry deals at roughly $15,000 to $20,000. The only measured figures are the median and range in the table above.
What drives the price of a Crayon quote
Four things move a Crayon quote more than anything else.
Number of competitors. Crayon prices largely by how many competitor profiles it captures and maintains for you. Tracking 5 to 10 rivals costs much less than tracking 25 to 50.
Package and features. Battlecards, analytics, the AI summaries and integrations into Salesforce, HubSpot, Slack and Microsoft Teams sit in different packages. The more of your sales stack Crayon plugs into, the higher the number.
Services. Onboarding and professional services, such as building your first battlecards, are often billed on top. Vendr estimates them at 5 to 15 percent of the contract value.
Term length. Multi-year commitments lower the yearly rate. Renewals typically carry an increase of 3 to 7 percent unless you cap it in the contract.
Users matter less than you might think. Crayon's own pricing page says the price does not depend on how many stakeholders need access, which is good news if you want every seller to read the battlecards.
The costs that are not on the quote
The bigger cost of an enterprise intelligence platform is usually time. Crayon captures a great deal of competitor activity, and somebody has to read it, decide what matters and turn it into battlecards sellers trust. Most teams that get value from Crayon have a product marketer or analyst who spends part of every week on it.
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| Cost | Typical size | Who pays it |
|---|---|---|
| Subscription | Median $30,000 a year | Budget owner |
| Onboarding and services | 5 to 15 percent of the contract | Budget owner, often year one only |
| Renewal increase | 3 to 7 percent a year unless capped | Budget owner from year two |
| Curator time | Several hours a week | Product marketing or a CI analyst |
| Extra competitor profiles | Charged per added rival in many contracts | Budget owner, mid-term |
If nobody on your team has competitive intelligence written into their job, the platform tends to go stale, and the renewal becomes hard to defend.
When Crayon is worth $30,000 a year
Crayon earns its price when one extra competitive win pays for it and a large sales team will use the battlecards every day. A rough test:
- Your average deal is worth tens of thousands of dollars, so one more win a quarter covers the contract.
- You have 30 or more sellers who meet the same three to five rivals again and again.
- Someone owns competitive enablement and has time to keep battlecards current.
- You want competitor news, battlecards and win rates inside Salesforce or Slack, not in another tab.
If you tick all four, get a Crayon quote and a Klue quote and negotiate them against each other. Our Klue pricing article has the same purchase data for Klue, and both vendors land on a $30,000 median.
Cheaper Crayon alternatives for small teams
Most teams with fewer than 30 sellers do not need an enterprise battlecard system. They need to hear about a competitor's price change before a prospect mentions it, see when a rival rewrites its positioning or launches new ads, and keep a dated record of all of it. That is a monitoring job, and it costs a fraction of a Crayon contract.
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| Option | What it does | Annual cost |
|---|---|---|
| Crayon | Competitor capture, battlecards, sales integrations | Median $30,000 (Vendr) |
| Klue | Battlecards in sales tools, win and loss | Median $30,000 (Vendr) |
| Competitors Starter | 5 competitors, prices and page changes, alerts, Monday digest | $594 billed yearly |
| Competitors Growth | 15 competitors, adds ads, reviews, 50 keywords, Slack, 5 seats | $1,494 billed yearly |
| Competitors Scale | 40 competitors, adds self-updating competitor cards, API, 15 seats | $3,594 billed yearly |
Competitors reads the prices on a rival's pricing page as prices, with the plan and billing period, so an alert says "Team went from $39 to $45 per seat, up 15.4 percent" instead of "page changed". Every snapshot is kept, so the facts you put on a battlecard always have a date behind them.
What Competitors does not do: deliver battlecards into Salesforce for hundreds of reps or run win and loss programs. If you need that, Crayon or Klue is the honest answer. For the full side by side, see our Crayon alternative page.
How to negotiate a Crayon quote
If Crayon is the right fit, these steps usually lower the number.
Run a parallel evaluation. Klue competes for exactly the same buyers, and a live second quote is the strongest lever you have. Vendr's buyers saved about 20 percent on average.
Start with fewer competitors. Price the five rivals you meet most often, and add profiles at renewal when you can show the program works.
Ask for services to be included. Onboarding and battlecard setup are often negotiable in the first year, especially near the vendor's quarter end.
Cap the renewal increase. Write a maximum uplift, for example 3 percent, into the order form. Then put the renewal date and notice period somewhere your team will see it, such as a contract management system with a reminder 90 days out, so the contract does not roll over at a higher price by default.
Choose the term on purpose. A one-year first term costs more per year than three years, but it keeps the option to switch if adoption is weak.
Crayon pricing FAQ
How much does Crayon cost?
Crayon costs a median of $30,000 per year according to Vendr's data from 93 purchases, with reported deals from about $12,700 to $46,000. Crayon does not publish list prices, so your quote depends on the number of competitors tracked, the package, integrations, services and contract length.
Does Crayon have a free plan or free trial?
No public free plan or self-serve trial is listed. Crayon sells through a demo and a custom estimate. If you want to see competitor tracking working before you pay, the Competitors demo snapshots any competitor page and shows what gets extracted.
Is Crayon cheaper than Klue?
Not in a meaningful way. Vendr reports a $30,000 median for both. Crayon's reported range runs from $12,700 to $46,000 and Klue's from about $16,000 to $60,000, so Crayon can be slightly cheaper at the low end. The workflow your sales team will actually use matters more than the price gap.
Does Crayon charge per user?
Crayon says its price does not depend on how many stakeholders need access. The quote is driven mainly by the number of competitors tracked, the package and services. Buyer guides still list seat counts within package bands, so confirm the user terms in writing.
What is the cheapest alternative to Crayon?
For teams that mainly need to track competitor changes, a monitoring tool is the cheapest serious alternative. Competitors starts at $99 per month, or $594 per year billed yearly, and covers prices, website changes and alerts for five competitors, with ads, reviews and keyword rankings on Growth.
Track your competitors without a $30,000 contract
Add your first competitor by domain and get your first Monday digest this week.