Competitor alerts for price changes, website changes and new competitor ads
Most competitor alerts are either too loud or too late. A page monitor pings you because a cookie banner moved, and a news alert tells you about a price cut three weeks after your prospects saw it. Competitors watches each rival's pricing page, product pages, ads, reviews and rankings, throws away the noise and sends an alert only for the change types you pick. Everything else waits for one Monday digest, grouped by competitor. Plans start at $99 per month.
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The short answer
Competitor alerts are notifications that fire when a rival changes something you care about: a price, a plan, a headline, a new page, a new ad or a drop in its review rating. Good alerts are filtered and classified, so "price up 12 percent on Pro" reaches you, and a rotating testimonial does not. Competitors sends them by email on every plan and to Slack on Growth and above, with thresholds such as "only price moves over 5 percent".
What triggers a competitor alert
Each real change is classified before it reaches anyone, and every class has its own on, off or digest-only setting.
- Price up or price down, with the old and new figure and the percentage
- New plan, removed plan, or a feature moving to a higher tier
- New page on the rival's site, such as a new product, an integration or a comparison page aimed at you
- Headline and positioning changes on the homepage and key product pages
- New ads started or stopped in the public Google and Meta ad libraries (Growth and above)
- A rating change or a new low-star review on G2, Capterra, Trustpilot or Google (Growth and above)
- Ranking changes on the keywords you share with that rival
Dates, counters, cookie notices, rotating banners and tracking parameters are ignored by default. That filter is the difference between an alert channel people read and one they mute after a week.
What an alert looks like
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| Rival | Change type | Before | After | Where it goes |
|---|---|---|---|---|
| rival-one.example | Price up | Pro $79 per month | Pro $89 per month (+12.7 percent) | Slack #pricing, instantly |
| rival-two.example | New page | none | /vs/your-brand comparison page | Slack #competitive, instantly |
| rival-three.example | New ad | none | Google search ad on "your brand alternative" | Email to the PMM, instantly |
| rival-one.example | Review rating | 4.6 on G2 | 4.4 on G2 | Monday digest |
| rival-four.example | Headline change | "Analytics for teams" | "AI analytics for finance teams" | Monday digest |
Each alert links to the dated snapshot behind it, so anyone can see exactly what changed and when, and forward it to sales with the proof attached.
Add each competitor by domain
Type a domain and Competitors suggests the pages worth watching: pricing, homepage, product pages, changelog, careers and blog. Keep the suggestions or add any URL by hand.
Choose which changes alert you
Turn each change type on, off or to digest only. Add thresholds, for example price moves over 5 percent, so small rounding changes never wake anyone up.
Route alerts to the right people
Email alerts work on every plan. Growth adds Slack, custom rules per change type and 5 seats, so pricing alerts go to #pricing and new comparison pages go straight to sales.
Read the rest on Monday
Whatever did not deserve an instant alert lands in one Monday digest, grouped by rival, with before and after figures. Shareable digest links let people without a seat read it.
Who gets which alert
The same rival change means different work to different people. Routing each alert to the person who acts on it is what turns monitoring into decisions.
- Pricing and finance get price and plan alerts, so a rival's increase or cut is in front of them the day it happens.
- Product marketing gets new pages, headline changes and features moving tiers, to keep battlecards and comparison pages current.
- Sales gets new comparison pages and ads bidding on your brand, before a prospect quotes them on a call.
- Customer success gets review drops and discount offers, which often mean a rival is going after your accounts.
If your main concern is SaaS pricing pages, the competitor pricing tracker for SaaS shows how plan changes are read. For stores watching product prices, see competitor price monitoring.
Competitor alert tools compared
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| Tool | What it alerts on | Price | Best for |
|---|---|---|---|
| Competitors | Classified changes on rival prices, plans, pages, ads, reviews and rankings, with thresholds and per-type routing | $99 per month or $594 per year (5 rivals); Growth $1,494 per year adds Slack, ads and reviews | Teams watching 5 to 40 named rivals who act on changes each week |
| Google Alerts | New indexed pages and news that mention a name | No charge | Press mentions of a rival; it does not see price or page edits |
| Visualping | Any visual or text change on a URL you add | From $14 per month, Business from $140 per month | A short list of pages where any change matters |
| Distill.io | Changes on selected parts of a page | Starter $15 per month, Professional $35 per month | Technical users who set up CSS selectors per page |
| Crayon, Klue | News, site and sales intel feeds with battlecards | Median $30,000 per year (Vendr) | Large sales teams with a full-time CI analyst |
Prices from each vendor's pricing page or, for Crayon and Klue, Vendr purchase data. Google Alerts is good at mentions and blind to a pricing page that quietly changes, and a generic page monitor sends one alert per URL rather than one view per rival. If you watch three pages and nothing else, a page monitor costs less. Compare them in more depth on our Visualping alternative and Crayon alternative pages.
What competitor alerts cost
Teams that want alerts in Slack and on ads usually pick Growth. All limits are on the pricing page.
Competitor alerts FAQ
How do I get alerts when a competitor changes their website?
Add the competitor's domain to a monitoring tool that checks its pages on a schedule and alerts you on real changes. Competitors finds the pricing, product and key pages for you, checks them daily to hourly depending on plan, and emails or posts to Slack when a price, plan, headline or page changes.
Can I get competitor alerts in Slack?
Yes, on Growth and above. You choose which change types post to Slack, which go by email and which wait for the Monday digest. Scale also has webhooks and an API, so alerts can feed Microsoft Teams, a CRM or your own dashboard.
Is Google Alerts enough to monitor competitors?
Google Alerts catches news and new pages that mention a competitor's name, and it costs nothing. It does not see edits to pages that already exist, so a price change, a new plan or a rewritten headline goes unnoticed. Most teams keep it for press mentions and use a monitoring tool for everything else.
How do I avoid too many competitor alerts?
Use a tool that filters noise and lets you set alerts per change type. In Competitors, dates, counters, banners and cookie notices are ignored, thresholds hold back small price moves, and anything not urgent goes to the weekly digest instead of an instant alert.
How quickly will I be alerted after a competitor changes something?
Within one check cycle: about a day on Starter, 6 hours on Growth and an hour on Scale and Enterprise. Ads and reviews are refreshed on the same schedule from public ad libraries and review sites.
Can I try competitor alerts before I pay?
Yes. The demo snapshots any competitor page and compares two versions, so you see exactly what would be reported. Competitors has no free plan, and you can cancel at any time.
Hear about the next competitor move the same day
Add your first competitor by domain, pick the changes that matter and get your first alert this week.