Monitor competitors without the Monday tab routine
Competitors turns a list of competitor domains into one feed of meaningful changes and one digest every Monday. Here is what happens between adding a domain and reading your first digest.
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Step 1: Add a competitor by domain
Type the competitor's domain, for example rival-one.example. Competitors reads the site and suggests the pages worth watching: the pricing page, product and feature pages, the homepage, the blog, the changelog and the careers page.
You keep the pages you want and add any other public URL by hand, such as a landing page from a campaign or a regional pricing page. Each plan sets how many pages you can watch per competitor: 10 on Starter, 25 on Growth and 60 on Scale.
On the first check Competitors stores a baseline snapshot of every page: title, headings, prices, plan names, calls to action and the full text. Every later check is compared with it. You can see what a baseline looks like in the demo.
Step 2: Choose the signals to watch
Every competitor can be watched through five signals. Turn on the ones that matter for that rival.
- Prices and plans: price increases and cuts, new or removed plans, changed limits. Read more on competitor price monitoring.
- Website changes: new pages, rewritten headlines, changed messaging and layout. Read more on website change monitoring.
- Ads: new and paused ads from public ad libraries. Read more on competitor ad tracking.
- Reviews: new reviews and rating changes on G2, Capterra, Trustpilot and Google. Read more on competitor review monitoring.
- Rankings: your position against theirs on the keywords you track. Read more on the SEO competitor tracker.
Prices and website changes are on every plan. Ads and reviews start on Growth, and keyword rankings come with 50 keywords on Growth and 250 on Scale.
Step 3: Competitors filters the noise
Most changes on a web page mean nothing: a date in the footer, a visitor counter, a rotating banner, a cookie notice, a new tracking parameter in a link. A plain page monitor reports all of them, and after a week nobody reads the alerts.
Competitors removes that noise before anything reaches you, then classifies each real change so you know what it is at a glance.
Scroll sideways to see the full table
| Change type | What it means |
|---|---|
| Price up | A listed price went up, with the old and new figure and the percentage |
| Price down | A listed price went down, or a promotion started |
| New plan | A plan or tier appeared on the pricing page |
| Removed feature | A feature line disappeared from a plan |
| New page | A page appeared in a watched section, such as a new product page |
| Headline change | The main headline or subheadline of a page was rewritten |
| New ad | A new ad appeared in a public ad library |
| Rating change | The average rating or review count moved |
| Ranking change | A competitor moved up or down on one of your keywords |
Step 4: Get instant alerts and the Monday digest
You decide which change types interrupt you. A price increase at your main rival can alert you by email right away, or in Slack on Growth and above, while a new blog post waits for Monday.
Every Monday morning the digest arrives: one email, grouped by competitor, that says what changed, shows the before and after figures and adds a short note on why it matters. Growth and above can share the digest by link with people who do not have a seat.
Every change stays in your history with the before and after side by side, so you can see how often a rival reworks its pricing or tests new messaging.
How long setup takes
Adding a competitor takes a domain and a few clicks to confirm the suggested pages. You can add your main rivals in one sitting and receive the first alerts the next day. Nothing needs to be installed on your site or theirs.
Questions about monitoring competitors
Do I need to install anything?
No. Competitors checks public pages, public ad libraries and public review sites. Nothing is installed on your website or your competitors' websites.
Can I watch pages that are not suggested?
Yes. Add any public URL to a competitor, such as a campaign landing page or a regional pricing page, as long as you stay within your plan's page limit.
What if a competitor redesigns the whole site?
Competitors reports a redesign as one grouped change instead of hundreds of small ones, and keeps watching the new pages. If a page moves to a new address, you can point the competitor to the new URL.
Can I pause a competitor?
Yes. Pausing stops the checks and frees the slot for another competitor. The history of the paused competitor stays in your account.
Start monitoring your competitors
Add your first competitor by domain and get your first digest next Monday.