Competitor monitoring for B2B teams
Competitor
monitoring tool
Know every competitor price change, new page, ad and review within a day, and get one clear digest every Monday.
Paste a rival's pricing page and see what we record. No account and no card needed for the check.
This week's changes
- Page title
- Meta description
- Main headings
- Prices found
- Plan names
- Calls to action
- Links and images
Track this competitor every day.
rival-three.example
Homepage headline changed
Before
The easy way to invoice
After
Invoicing for finance teams
Competitors checks your competitors' pricing pages, websites, ads, reviews and rankings every day. You get one clear digest every Monday and an instant alert the moment a price moves.
How to monitor competitors in four steps
Setup takes a domain. Read the full walkthrough on how it works.
See how it works
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1
Add a competitor by domain
Type a domain. Competitors finds the pricing page, product pages, blog, changelog and careers page. You choose which to keep.
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2
Choose your signals
Turn on prices, website changes, ads, reviews and rankings per competitor. Pick which change types should alert you.
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3
Competitors filters the noise
Dates, counters, rotating banners and cookie notices are ignored. Each real change is classified: price up, price down, new plan, removed feature, new page, headline change, new ad, rating change, ranking change.
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4
Get alerts and the Monday digest
Instant competitor alerts by email or Slack for the changes you care about. One digest every Monday with everything that changed and why it matters.
Five signals, one competitor
Competitors treats each rival as one object and watches five kinds of change on it.
Prices and plans
Price increases and cuts, new or removed plans, changed limits and feature lists on pricing pages and product pages.
Website changes
New pages, rewritten headlines, changed messaging and layout, with before and after side by side.
Ads
New and paused search and social ads from public ad libraries, with the copy and landing page.
Reviews
New reviews and rating changes on G2, Capterra, Trustpilot and Google.
Rankings
Your position against each competitor on the keywords you choose to track.
What changes when you stop checking by hand
Catch price moves in a day
When a competitor raises a price, adds a plan or runs a promotion, you see it the next morning, not at the end of the quarter or from a lost deal. SaaS teams use it as a competitor pricing tracker for SaaS, and stores use it for ecommerce competitor price monitoring and longer-run competitive price intelligence.
Stop the Monday tab routine
No more opening ten competitor tabs, comparing from memory and forgetting on Tuesday. Competitors checks every page for you and keeps the record, which is why founders pick it as a competitor tracker for small teams and why it works as competitive intelligence for small business.
Brief sales before the deal, not after
New offers, new claims and new ads reach your team as they happen, so sales hears about a competitor's move from you, not from a prospect. Product marketers feed it into competitor battlecard software, and agencies run it with a workspace per client.
See the pattern, not just the diff
Every snapshot is kept, so a single change sits next to its history: how often a rival changes prices, which pages they rework, which messages they test. That history is what turns it into competitor analysis software and a competitor website analysis tool, and it keeps competitor research current for SaaS teams.
Try the competitor check on a real page
Paste a competitor's pricing page and see what Competitors records on day one. Or compare two versions of a page and watch a change become a digest entry.
Baseline snapshot
- Page title
- Meta description
- Main headings
- Prices found
- Plan names
- Calls to action
- Links and images
Digest entry
What changed
Why it matters
Track this competitor every day.
One snapshot and one comparison per visit. Create your account to track competitors every day.
Competitors weekly digest
Your competitors this week: 6 changes across 4 competitors.
rival-one.example
PricePro plan went from $49 to $59 per month (+20.4%). Annual price unchanged, so the yearly discount grew.
AdNew search ad "Switch in one day" pointing to a migration page.
rival-two.example
WebsiteNew Team plan added between Pro and Business.
RankingMoved from 7 to 4 for "invoice software".
rival-three.example
WebsiteHomepage headline changed from "The easy way to invoice" to "Invoicing for finance teams".
rival-four.example
ReviewAverage rating went from 4.6 to 4.4 after 3 new reviews mentioning support.
Why it matters: rival-one is pricing up and pushing switchers at the same time. Check your own migration offer before your next renewal calls.
What your Monday digest looks like
One email, grouped by competitor, that reads like a note from an analyst, not a log of diffs.
Competitive intelligence software your leadership can sign off
Built for the person who signs the invoice as much as for the person who reads the digest. See how our competitive intelligence software gets through procurement, and which competitive intelligence tools each team uses once it is live.
- One analyst hour per competitor per week replaced by one digest your whole team reads.
- Pricing per tracked competitor, so cost follows the market you watch, not the number of people who read it.
- Security review, DPA, SSO (SAML), roles and audit log on Enterprise.
- Enterprise at $1,198 per month, or $599 per month billed yearly, paid by card with an invoice for every payment.
- SSO (SAML)
- Roles and permissions
- Audit log
- SLA and priority support
- DPA and security review
- Invoices and yearly billing
Competitor tracking tools compared
How Competitors compares with the other ways teams watch competitors.
Competitors
- Setup time
- Minutes, starts from a domain
- Understands prices and plans
- Yes
- Ads and reviews
- Yes, on Growth and above
- Weekly digest
- Every Monday, with why it matters
- Pricing model
- Per tracked competitor, monthly or yearly
Manual tracking
- Setup time
- None, but hours every week
- Understands prices and plans
- Only if someone reads carefully
- Ads and reviews
- Rarely checked
- Weekly digest
- A spreadsheet that goes stale
- Pricing model
- Staff time
Page change monitors
- Setup time
- Minutes per page
- Understands prices and plans
- No, sees text differences only
- Ads and reviews
- No
- Weekly digest
- A list of raw diffs
- Pricing model
- Per page or per check
Enterprise CI suites
- Setup time
- Weeks of onboarding
- Understands prices and plans
- Yes
- Ads and reviews
- Yes
- Weekly digest
- Yes
- Pricing model
- Annual contract
Read our honest guide to the best competitor analysis tools, or compare competitor tracking software by what each tool actually tracks.
Switching from another competitor tool
Each comparison covers what the other tool costs, what it tracks, where it is the better pick and how a move to Competitors works.
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Crayon
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Klue
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Similarweb
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Visualping
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Prisync
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Competely
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Distill.io
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ChangeTower
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Wachete
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Panoramata
Pricing guides for other tools teams compare us with: Kompyte pricing, Contify pricing, AlphaSense pricing, Brandwatch pricing, Talkwalker pricing, Brand24 pricing, Price2Spy pricing, Crunchbase pricing.
Competitor monitoring software pricing
Priced per tracked competitor. Monthly or yearly, cancel any time.
Starter
For founders and small teams.
$99 per month
$49.50 per month, billed yearly ($594)
Growth
Most popularFor marketing teams.
$249 per month
$124.50 per month, billed yearly ($1,494)
Scale
For product marketing and agencies.
$599 per month
$299.50 per month, billed yearly ($3,594)
Enterprise
For large companies.
$1,198 per month
$599 per month, billed yearly ($7,188)
- 100 tracked competitors, 150 pages each, checked hourly
- SSO (SAML), roles and audit log
- SLA, security review and DPA
- 600 tracked keywords, unlimited seats
- Custom sources
Compare every limit on the pricing page.
Competitor monitoring questions
See all questionsWhich sites can Competitors monitor?
Any public web page: pricing pages, product and feature pages, homepages, blogs, changelogs, careers pages and landing pages. Ads come from public ad libraries and reviews from G2, Capterra, Trustpilot and Google.
How often are competitors checked?
Daily on Starter, every 6 hours on Growth and every hour on Scale. Enterprise checks hourly too, for up to 100 competitors.
Does it work on JavaScript-heavy pages?
Yes. Pages that build their content in the browser are rendered before the snapshot is taken, so prices loaded by scripts are captured as the visitor sees them.
What counts as a competitor?
One company or brand, identified by its domain. All the pages, ads, reviews and keywords you track for it count as that one competitor.
How does noise filtering work?
Competitors ignores dates, counters, rotating banners, cookie notices and tracking parameters, then classifies what is left. You only hear about changes that mean something, like a new price or a rewritten headline.
Can I add my team?
Yes. Starter has 1 seat, Growth 5, Scale 15 and Enterprise unlimited. Growth and above can also share a digest by link with people outside the account.
Can I change plans later?
Yes. Move up or down at any time from your account. The new limits apply straight away and billing is adjusted for the rest of the period.
Can I try Competitors before I pay?
There is no free plan. The demo on this site is the free part: snapshot any competitor page and compare two versions before you create your account.
What happens to my data?
Your list of competitors, keywords and alerts belongs to you and is never shared or sold. We only fetch public pages. Read more on security.
Can I cancel?
Yes, any time. Your plan stays active until the end of the paid period and does not renew after that.
Start monitoring your competitors
Add your first competitor in minutes. Your first digest arrives next Monday.
No card required to try the demo. Your data stays yours. Cancel any time.