Brand24 pricing plans compared
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| Individual | Team | Pro | Business | Enterprise | |
|---|---|---|---|---|---|
| Monthly billing | $249 per month | $349 per month | $499 per month | $699 per month | From $1,499 per month |
| Yearly billing | $199 per month ($2,388 per year) | $299 per month ($3,588 per year) | $399 per month ($4,788 per year) | $599 per month ($7,188 per year) | From $1,499 per month ($17,988 per year), annual only |
| Keywords | 3 | 7 | 12 | 25 | Custom |
| Mentions per month | 2,000 | 10,000 | 40,000 | 100,000 | Custom |
| Users | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
| Data updates | Every 12 hours | Every hour | Real time | Real time | Real time |
| AI features | Sentiment | Sentiment | Sentiment, events, brand assistant, insights and topics for 2 projects | Insights for 5 projects, unlimited topics, advanced reports | Unlimited insights, AI Visibility module, consulting |
| Support | Standard | Chat | Priority | Priority, client success lead | Priority, dedicated consulting |
Taken from brand24.com/prices in October 2026. Brand24 also lists a 14-day trial with no card, a 30-day money-back guarantee outside custom deals, and cancellation at any time.
How much does Brand24 cost per month?
Brand24 costs $199 to $599 per month on yearly billing, or $249 to $699 per month if you pay month to month. Enterprise starts at $1,499 per month and is billed annually. Most teams that need more than one login land on Team at $299 per month, because Individual is limited to one user, 3 keywords and updates every 12 hours.
What one Brand24 keyword really costs
Keywords are the real unit of Brand24 pricing. Each brand, product or competitor name you want to follow uses one, and the mention cap is shared across them.
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| Plan (yearly billing) | Price per month | Keywords | Cost per keyword per month | Mentions per keyword per month |
|---|---|---|---|---|
| Individual | $199 | 3 | $66.33 | about 667 |
| Team | $299 | 7 | $42.71 | about 1,429 |
| Pro | $399 | 12 | $33.25 | about 3,333 |
| Business | $599 | 25 | $23.96 | 4,000 |
A popular competitor can burn through a few thousand mentions a month on its own. Brand24 does not bill overages automatically; it contacts you about an upgrade instead. So a busy keyword set pushes you up a tier sooner than the keyword count suggests.
Costs that are not in the headline price
- API access, listed as a $149 extra fee on the pricing page.
- Smart Context Search, sold as an add-on on Pro and Business.
- Advanced reports, which only come with Business and Enterprise.
- AI Insights limited to 2 projects on Pro and 5 on Business, so a second brand or a client can force an upgrade.
- The jump to Enterprise at $1,499 per month once you need more than 25 keywords or 100,000 mentions.
What Brand24 costs if you want to track competitors
Brand24 tracks what people say about a name across social media, news, blogs, podcasts, forums and review sites. To follow your brand and five rivals, you need 6 keywords, which means Team at $3,588 per year. Fifteen rivals plus your brand needs 16 keywords, which means Business at $7,188 per year.
That buys mentions, sentiment and share of voice. It does not tell you that a rival raised its Pro plan from $79 to $89, published a comparison page against you or started a new Google ad on your brand name, because those changes happen on the rival's own pages and in ad libraries, not in conversation.
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| Question about a rival | Brand24 | Competitor monitoring |
|---|---|---|
| Are people talking about them more than us? | Yes, share of voice and sentiment | No |
| Did a post or review about them go viral? | Yes, with reach estimates | No |
| Did they change prices or plans this week? | No | Yes, with old and new amounts |
| Did they launch a page aimed at us? | Only if people link and talk about it | Yes, same day |
| Which Google and Meta ads are they running? | No | Yes, from public ad libraries |
| Is their G2 or Capterra rating dropping? | Mentions only | Yes, rating and new low-star reviews |
For brand health and PR, Brand24 is one of the cheapest listening tools with published prices. For knowing what 5 to 15 rivals change, a competitor tracker covers it from $594 per year for 5 rivals and $1,494 for 15, and competitor alerts push each change to email or Slack the same day. Plenty of small teams run both.
Brand24 compared with other listening and monitoring tools
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| Tool | What it does | Price |
|---|---|---|
| Brand24 | Mentions, sentiment and share of voice on keywords | $199 to $599 per month on yearly billing |
| Talkwalker | Enterprise listening sold as Lumen | Median about $13,300 per year (Vendr) |
| Brandwatch | Enterprise consumer intelligence | Median about $50,000 per year (Vendr) |
| Hootsuite | Publishing with basic listening | Standard $99, Professional $199 per user per month on annual billing |
| Competitors | Rival prices, plans, pages, ads, reviews and rankings | $594 per year for 5 rivals, $1,494 for 15 |
Brand24, Hootsuite and Competitors prices are from each vendor's pricing page; Talkwalker and Brandwatch figures are Vendr purchase medians. Read the full breakdowns in our Talkwalker pricing and Brandwatch pricing posts.
If most of your mentions are customers talking about you, the bigger win is often turning the happy ones into customer testimonials on your site, where buyers read them at the moment they compare vendors.
Is Brand24 worth the price?
For a small marketing team that wants to know when and where its brand is mentioned, yes. Published prices, a 14-day trial and unlimited users from Team upward make it easier to justify than quote-only tools that start near $13,000 a year. It is less good value if your main goal is competitor tracking, because you pay per keyword for conversations about rivals while their price, page and ad changes stay invisible.
Brand24 pricing FAQ
How much does Brand24 cost?
Brand24 costs $199 per month for Individual, $299 for Team, $399 for Pro and $599 for Business on yearly billing, or $249 to $699 when paid monthly. Enterprise starts at $1,499 per month, billed annually. API access is an extra $149.
Does Brand24 have a free plan?
No. Brand24 has no free plan, but it offers a 14-day trial without a credit card and a 30-day money-back guarantee on standard plans. After the trial you pick a paid tier.
What is the difference between Brand24 Team and Pro?
Pro raises keywords from 7 to 12 and mentions from 10,000 to 40,000 per month, moves updates from hourly to real time, and adds AI events detection, the AI brand assistant, AI Insights and AI Topics. It costs $100 more per month on yearly billing.
Does Brand24 offer a discount for yearly billing?
Yes. Yearly billing cuts the monthly rate by $50 on Individual and Team and by $100 on Pro and Business, about 14 to 20 percent. Brand24 describes it as up to 3 months free.
Can Brand24 track competitors?
Brand24 tracks mentions of competitor names, so you can compare share of voice and sentiment. It does not watch competitors' pricing pages, plans or ads. For those changes, a competitor monitoring tool such as Competitors starts at $99 per month.
See what your competitors change, not only what people say about them
Add your first competitor by domain and get price, page and ad changes in your first Monday digest.