Competitor tools in one workspace
Most teams watch competitors with five different tools and a spreadsheet. Competitors puts every signal about a rival on one page, filters the noise and tells you once a week what changed and why it matters.
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A workspace built around each competitor
Each competitor is one object in your account, identified by its domain. Its pages, prices, ads, reviews and keyword positions live together, so you read a rival's week as one story instead of five separate reports.
- Add a competitor by domain and keep the suggested pages: pricing, product pages, homepage, blog, changelog and careers.
- Add any other public URL by hand, such as a campaign landing page or a regional pricing page.
- Group competitors by segment or market, and pause one without losing its history.
Price and plan tracking
Competitors reads pricing pages the way a person does. It finds prices with their currency and billing period, links each price to its plan name and notices when a plan appears, disappears or changes its limits.
- Price increases and cuts with the old figure, the new figure and the percentage.
- New plans, removed plans and renamed plans.
- Added and removed feature lines inside each plan.
- Promotions and discounts on product pages for ecommerce teams.
More on competitor price monitoring and competitive price intelligence.
Website change tracking
Every watched page is compared with its last snapshot. Competitors ignores dates, counters, rotating banners and cookie notices, then reports what is left as a readable change: a rewritten headline, a new section, a removed claim, a new page in the product menu.
- Before and after side by side, with removed text struck through and added text highlighted.
- New pages found in watched sections, such as a new product or integration page.
- Messaging changes on homepages and landing pages.
More on website change monitoring and the competitor website analysis tool.
Ad tracking
On Growth and above, Competitors watches public ad libraries for each competitor and tells you when a new ad starts or an old one stops. You see the ad copy, the landing page it points to and how long it has been running.
More on competitor ad tracking.
Review monitoring
On Growth and above, Competitors watches your competitors' profiles on G2, Capterra, Trustpilot and Google. You hear about new reviews, changes in the average rating and themes that come up again and again, such as support or pricing complaints.
More on competitor review monitoring.
Keyword rankings against competitors
Track the keywords that bring your buyers and see your position next to each competitor's. Competitors reports when a rival moves into your top results or drops out. Growth includes 50 tracked keywords and Scale 250.
More on the SEO competitor tracker.
Alerts and the Monday digest
- Weekly digest every Monday, grouped by competitor, with before and after figures and a short note on why each change matters.
- Instant email alerts for the change types you choose.
- Slack alerts and custom alert rules per change type on Growth and above.
- Thresholds, such as alerting you only when a price moves by more than 5 percent.
- Shareable digest links for people without a seat on Growth and above.
History, export and competitor cards
- Every snapshot kept: 12 months on Starter, 24 months on Growth, unlimited on Scale and Enterprise.
- Timeline per competitor: how often they change prices, which pages they rework, which messages they test.
- Competitor cards on Scale: a one-page summary of each rival that updates itself from tracked changes, ready for sales.
- CSV export, API access and webhooks on Scale, so changes can flow into your BI tool or CRM.
Team and agency features
- Seats: 1 on Starter, 5 on Growth, 15 on Scale, unlimited on Enterprise.
- Client workspaces on Scale, so an agency keeps each client's competitors, digests and history apart.
- SSO (SAML), roles and permissions and an audit log on Enterprise.
Read how we handle data on security.
Features by plan
Scroll sideways to see the full table
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Prices and plans | Yes | Yes | Yes | Yes |
| Website changes | Yes | Yes | Yes | Yes |
| Ads | No | Yes | Yes | Yes |
| Reviews | No | Yes | Yes | Yes |
| Keyword rankings | No | 50 keywords | 250 keywords | Custom |
| Slack alerts | No | Yes | Yes | Yes |
| Competitor cards | No | No | Yes | Yes |
| API and webhooks | No | No | Yes | Yes |
| SSO and audit log | No | No | No | Yes |
Start monitoring your competitors
Add your first competitor by domain and see every signal on one page.