Competitor research tools that keep your research current
Most competitor research is done once, saved in a slide deck and out of date a month later. Competitors turns that research into a living file: it watches each rival's prices, pages, ads, reviews and rankings, and tells you what changed every Monday.
No card required to try the demo. Your data stays yours. Cancel any time.
Why one-off competitor research goes stale
A research sprint gives you a good picture of the market on the day you finish it. Then a rival adds a plan, rewrites its homepage, starts bidding on your brand and collects a wave of reviews, and nobody updates the deck. The next person who opens it makes decisions on last quarter's facts.
Good competitor research tools solve the part that research sprints cannot: keeping the answers true after the sprint ends. That means checking the same sources on a schedule, recording every version and only surfacing changes that matter.
- A spreadsheet of competitor prices is correct until the first price change.
- A screenshot of a homepage shows one day, not the direction of travel.
- A list of competitor ads tells you nothing about which ones they kept running.
The five research questions, answered continuously
Competitors organises research around one object per rival and five questions you would ask in any competitive analysis. Each question has a source and a record that grows over time.
Scroll sideways to see the full table
| Research question | Source Competitors watches | What you get |
|---|---|---|
| What do they charge, and for what? | Pricing pages and product pages | Every price, plan, limit and feature list, with each change dated |
| How do they position themselves? | Homepage, product pages, blog, changelog | Headline and messaging changes, new pages, before and after |
| Where do they spend to acquire? | Public Google and Meta ad libraries | New and paused ads, ad copy and landing pages |
| What do their customers say? | G2, Capterra, Trustpilot and Google reviews | New reviews and rating changes |
| Where do they beat you in search? | Keywords you choose to track | Your position against theirs on each keyword |
Pricing research goes deeper on the competitor price monitoring page, and page-level research on the competitor website analysis tool page.
How to start competitor research from a domain
You do not need a list of URLs to begin. Type a competitor's domain and Competitors finds its pricing page, product pages, blog, changelog and careers page. You keep the ones that matter and add any landing page you already know about.
From that first check you have a baseline: page titles, headings, prices found, plan names and calls to action. Every later check is compared against it, so your research starts with a dated record rather than a memory.
- Add a competitor by domain and review the pages it found.
- Switch on the signals you research: prices, website, ads, reviews, rankings.
- Choose which change types should alert you straight away.
- Read the first Monday digest and keep it as your running research log.
Research signal, not page noise
Raw page comparisons are full of changes that mean nothing: a date in the footer, a counter of articles, a rotating banner, a cookie notice. Competitors ignores those and classifies what is left as price up, price down, new plan, removed feature, new page, headline change, new ad, rating change or ranking change. The mechanics are explained on the website change monitoring page.
What a month of competitor research looks like
A research file in Competitors reads as a dated list of findings rather than a pile of screenshots.
Scroll sideways to see the full table
| Date | Competitor | Finding | Before | After |
|---|---|---|---|---|
| Sep 2 | north-ledger.example | Pricing page: annual discount changed | 2 months free | 3 months free |
| Sep 9 | north-ledger.example | New page: industry landing | None | "Accounting for agencies" |
| Sep 12 | quill-books.example | Homepage headline | "Simple bookkeeping" | "Bookkeeping your accountant approves" |
| Sep 16 | quill-books.example | New search ad | None | "Move your books in a weekend" |
| Sep 22 | tally-hub.example | Average rating on review sites | 4.5 | 4.3 |
Each row links to the full before and after view, so you can quote the source when you share the finding.
Who uses competitor research tools like this
Founders use it to stop re-researching the same five rivals every quarter. Marketing teams use it to see which messages and offers competitors test. Product marketing uses the history behind competitive intelligence tools to keep positioning and sales material current. Agencies run it per client with separate workspaces on Scale.
Plans for ongoing competitor research
Pricing is per tracked competitor, monthly or yearly. There is no free plan; the demo lets you snapshot one competitor page before you decide.
Competitor research tools FAQ
How is this different from a one-time competitive analysis?
A one-time analysis describes the market on one day. Competitors keeps checking the same sources and records every change, so your analysis stays true and you can see how each rival moved over months.
Can I add pages the domain discovery did not find?
Yes. Discovery covers pricing, product pages, blog, changelog and careers page, and you can add any other public page by URL, such as a campaign landing page or a comparison page.
Does Competitors estimate competitor traffic or revenue?
No. It records what competitors publish: prices, pages, ads in public ad libraries, reviews and search positions on your tracked keywords. It does not guess numbers it cannot observe.
Can I export my research?
Scale includes CSV export and API access, so the change history can go into a spreadsheet, a BI tool or your own research documents.
How far back does the research history go?
From the day you add a competitor. History is kept for 12 months on Starter, 24 months on Growth and without limit on Scale.
Keep your competitor research current
Add your first competitor by domain and get your first research digest next Monday.